Outdoor Business Network » growth http://www.outdoorbusinessnetwork.com/blog E-Commerce & Web Marketing Mon, 02 Feb 2015 16:10:02 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Demographics: How to Increase Customer Numbers http://www.outdoorbusinessnetwork.com/blog/demographics-how-to-increase-customer-numbers/ http://www.outdoorbusinessnetwork.com/blog/demographics-how-to-increase-customer-numbers/#comments Fri, 14 Mar 2014 14:03:14 +0000 admin http://www.outdoorbusinessnetwork.com/blog/?p=435 Continue reading ]]> While operating a business in the outdoor industry it is crucial to understand the demographic of your current and potential customers. A demographic is the way companies understand what “type” of customers they can expect to sell their products or services to. To a marketer, demographics can be found by these 5 factors: Age, Gender, Income Level, Race and Ethnicity. These are the factors that a business owner has to take into account when marketing their business so they aren’t wasting their money on groups of people that typically wouldn’t be interested in their products or services.3d business merge concept

Now in the outdoor industry, businesses instantly think their only demographic are the Robin Hood or Wild West sort of people. Companies have to realize that there are other demographic they can appeal themselves to. This takes time and is not as easy as just throwing marketing efforts towards something just because it sounds good! You have to do your research and take notes to ensure your efforts aren’t going to waste.

Recently, we launched a website for a company called “Grasmeyer Guns“. The first word you notice in the store’s name is the word “gun”. Most people would think of the usual gun enthusiast stereotypes, like Wild West gun slingers or tactical gun stockpilers, but, you may be surprised to find out that their target demographic was families. The owner of Grasmeyer Guns successfully created a family environment where the average customer can feel comfortable, and know you’re going to get an honest opinion on their products. The website has an inclusive feel, that gun ownership is for everyone and families can feel comfortable and save around firearms.
Doing this opening up an entirely new demographic of people to visit their business. Not every business is going to have the same demographic, there are outside factors to look at as well such as location, and competition. Standing out in your community can benefit the business in a number of ways. Consistent efforts towards multiple demographics help keep your business name and reputation stay fresh inside the minds.

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No two companies are the exact same, while they may have similar standard demographics including a new demographic groups can expand the reach of your business. For instance, in the outdoor industry, firearms and archery are main topics to discuss. While most are held by men, businesses that offer opportunities and appeal to women and children have the upper hand when selling their products or services. In the last few years the sector for selling women firearms has grown exponentially while children have become more in tune with archery. As a business owner you must take advantage of these opportunities where 1 sale could become a lifelong customer.

Building an inclusive atmosphere for your customers is a key aspect of business because creating a good experience for the customer the first time potentially means more products/services to be sold to not only that customer but his friends and family in the future. Creating good experiences take time and effort to become an expert at. Companies want to create a unique experience that the customer can only get at their store.

If companies can combine expanding their demographic to reach a higher audience while creating a unique experience, you can expect to see a higher percent in sales and returning customers. Yet it is important to understand what your demographic is and the potential demographic so your efforts are not a waste of time and money. In other words, tap into the resources that make the most sense, do your research, and execute to the best of your ability.

Tip of the Post
“Expand your business by creating unique experiences through multiple demographic channels” – Korey Pavlika

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The one thing that makes your e-commerce web-site successful http://www.outdoorbusinessnetwork.com/blog/the-one-thing-that-makes-your-e-commerce-web-site-successful/ http://www.outdoorbusinessnetwork.com/blog/the-one-thing-that-makes-your-e-commerce-web-site-successful/#comments Wed, 13 Mar 2013 20:33:44 +0000 admin http://www.outdoorbusinessnetwork.com/blog/?p=240 Continue reading ]]> What is the number one thing an e-commerce website needs in order to be successful? The simple answer is “Traffic”. Without traffic you have nothing. You have no data to measure your success otherwise. I say this because if you have a pile of traffic you have useful data that can be used to determine the performance of your marketing efforts within your site. So you see without the traffic there in the first place you have nothing to go on. So if you want more on-line sales you absolutely must have the traffic coming to your site. Still not convinced? I took a random sampling of 12 of our clients. This sampling consisted of clients who have been on board from 7-27 months. What I found was a trend that simply cannot be denied. The chart below shows the actual numbers of this sample group. So once again traffic is the name of the game when it comes to success in e-commerce.
So of course the next question is usually this: How do I get traffic to my site in the first place? The answer to that is as broad as the question is. If you really want to know more I suggest reading our BLOG and of course calling us in the first place to answer your questions.

PERFORMANCE3

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