1) Google loves video. Video is a definitely a trend we are seeing to promote products, goods and services. Keep in mind that Google owns YouTube so that can bode well for search results
2) Google loves to see Google analytics in place and that your site is being monitored from time to time. In the e-tail world though you should be in there many times a day.
3) Google rewards real time updates through social media outlets such as Twitter and Face Book. Relevant links and keywords to your site are what is key here.
4) Google maps can be a good thing on your site too. This is particularly important when it comes to driving your target audience to a physical store location
5) Google loves a blog. This is another great way to tie in links and keywords with your site.
6) Google loves content. Not just any content but new and fresh content. Changing up a news section on your home page from time to time is a good thing. You may also want to consider adding some downloadable content perhaps in PDF format to allow users easy access to information.
7) Google loves tags. Well written keyword infused meta descriptions will serve you well when your site is being crawled for pertinent content.
8) Google loves links. Many text based links over time in a consistent manner are an important piece of the Google puzzle. Getting other reputable sites to link to yours is a huge advantage.
9) Google loves traffic. As I said in a past blog. Traffic is rewarded. Getting that traffic there in the first place is the challenge but once it is Google recognizes and rewards the effort.
10) Google likes consistency in your site. Ensure all your links go somewhere as broken links are simply put bad.