Outdoor Business Network » success

Thank you for stopping by our booth @SHOTShow

admin — Mon, 26 Jan 2015 20:09:37 +0000

Thank you for stopping by the Outdoor Business Network SHOT Show booth and requesting more information from our company. The show was a huge success for us, and we are looking forward to another great year serving the shooting sports industry. Hopefully you had a chance to speak with one of our representatives or partners to get a taste of what Outdoor Business Network can do for you and your company.

2015 SHOT Show booth # 2033 – Outdoor Business Network

We will be following up with each and every person we met at the show, however please understand this will take some time. We have a low pressure sales approach, so we won’t be bugging you with lots of follow up phone calls. If you are ready to go and want to get started on your e-commerce website or marketing right away, don’t hesitate to drop us an email or phone call.

We look forward to serving you in the future. Please stay tuned as we will be updating you with more information regarding our products and services shortly.

Are you Mobile for 2014?

admin — Fri, 31 Jan 2014 15:55:06 +0000

In today’s society people are always on the go, but having the technology at hand allows them to access the internet by their mobile device. The ability to access the internet with their mobile device has create a new platform for marketers and retail stores to accustom to. It is crucial for your retail store to have your website become mobile device friendly. Did you know that 46% of all online sales come from a mobile device? If your company is not mobile device friendly in 2014 you, could potentially be missing out on almost half of your online sales.

Customers reaching out to your website through their mobile device want to be able to access and navigate your mobile friendly site with ease. Therefore, it is important for your website to display only the necessary information that you want them to see that they can view on their mobile device. Doing this directs the customers to the products or categories that you want to sell the most. On top of having an easily navigable mobile device site, you must incorporate a simple check out system so your customers can buy their products in a minimal amount of time.

Other than making your website mobile device compatible, you must consider other areas where you solicit your company such as email and newsletters. In 2013 65% of all email and newsletters were opened through a mobile device and has been predicted to increase in 2014. Therefore when sending out company newsletters with your coupons, deals, or anything else you must consider making them mobile friendly as well. This way you can get a higher opening percent rate and potentially drive more customers to your online or into your store.

Following those simple guidelines your company could see an increase in sale during 2014.

More Marketing Thoughts

admin — Thu, 06 Jun 2013 14:25:32 +0000

It seems that I cannot write enough about marketing for your e-commerce store or even your simple store info page. This past month I have been asked again by several clients….”How do I market my site so I can increase traffic and ultimately get more sales?” For me it is a tried and true formula based on years of experience. I know what works and I know what doesn’t. With that said I outline the things the customer can do on their own and I also outline the paid options available to them. I usually spend more time than I should on this as most people simply have not planned for this part of their business and my comments fall on deaf ears. More often than not the client says “I don’t have time to do it myself and I don’t, won’t or can’t spend money on marketing….there must be another way………” I tell them there isn’t. Even smaller companies (1 to 3 mil/year) spend easily in the 6 figure range every year on their marketing efforts and put in a ton of time doing so too. I tell the clients who don’t believe this very simple that they will fail. I ask them why did you ask me for my help? Why did you not like my response especially given the fact that I am the expert in this industry? I always say if there is another way that was more cost effective then I would advise you of that. The bottom line is this. If you come to OBN looking for answers we absolutely have them but please don’t argue with me that there must be something else that can be done because there isn’t. Time and/or money is the only way to get it done. Look at a company like Ford Motor Company. They spend millions if not billions marketing their product/company which has HUGE brand recognition. Now don’t you think if there was a way to do this “marketing” for free that they would have figured it out by now? Even if you don’t sell online digital marketing and media is absolutely here to stay and the business who truly embrace this concept will thrive and survive. The companies who don’t will slip into the darkness. The way we did business 20 years ago is completely different than what we see successful businesses do today. So if you take a lesson from all of this please do something to market and promote your business and talking with the experts like OBN is an excellent place to start.

The one thing that makes your e-commerce web-site successful

admin — Wed, 13 Mar 2013 20:33:44 +0000

What is the number one thing an e-commerce website needs in order to be successful? The simple answer is “Traffic”. Without traffic you have nothing. You have no data to measure your success otherwise. I say this because if you have a pile of traffic you have useful data that can be used to determine the performance of your marketing efforts within your site. So you see without the traffic there in the first place you have nothing to go on. So if you want more on-line sales you absolutely must have the traffic coming to your site. Still not convinced? I took a random sampling of 12 of our clients. This sampling consisted of clients who have been on board from 7-27 months. What I found was a trend that simply cannot be denied. The chart below shows the actual numbers of this sample group. So once again traffic is the name of the game when it comes to success in e-commerce.
So of course the next question is usually this: How do I get traffic to my site in the first place? The answer to that is as broad as the question is. If you really want to know more I suggest reading our BLOG and of course calling us in the first place to answer your questions.